Wednesday, November 17, 2010

The Little Gym franchise finally cracks China

If you are following international expansion in general and international franchising in particular, take note:

Scottsdale, AZ (PRWEB) October 14, 2010

The Little Gym International today announced that it has entered into a joint venture that will bring the concept to mainland China.

The Little Gym Ventures (Shanghai) Co., Ltd. is represented by TLGI and Shanghai Lan Yue Yang Educational Information & Consulting Company Limited, whose principal operating partner is Wei Hu. The joint venture opened its first location, “The Little Gym of Xu Jia Hui,” at 580 Tian Yao Qiao Road, 2F In Center in Shanghai’s Xuhui District last month, making China the 20th country in which the chain now has a presence. Plans call for expansion to 100 locations throughout China over the next five years.

Offered at more than 300 locations worldwide, The Little Gym’s programs help children aged 4 months to 12 years old develop vital motor skills in a fun and non-competitive environment, while simultaneously enhancing their self-confidence and social skills.

http://www.vsnl.us/2010/11/17/the-little-gym-forms-joint-venture-to-pave-entry-into-china.html



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