You need dynamic publishing for international expansion

International Expansion recommends The Case for Dynamic Publishing

(a free ebook reviewed and available on Smashwords)

Delivering high-quality information has never been easy, but in the past fifteen years, the challenges in doing so have exploded: 
• Product innovation comes faster and faster
• Global expansion has become the key to revenue growth
• Regulations in many industries have become tighter 
• Social media and digital devices are new and compelling media that you must satisfy, even while print and Web remain critically important

Instead of asking authors and designers to hand-craft every page for every type of media, dynamic publishing shifts content creation to a structured approach using XML. XML is the basis for automating design, layout, and production, and it lets you quickly produce all of your document types on all media types and in all languages — whether you’re rolling out new materials or making minor changes to existing materials.