International expansion key to cruise industry profitability.
A slate of cruise industry executives at an industry conference and trade show, Cruise Shipping Miami 2011,on 3/15 said they looked forward to a future of fewer new ships, global expansion and stronger prices.
A record 15 million people worldwide cruised in 2010, the Cruise Lines Industry Association reported. And 2011 is shaping up to draw even more passengers, industry leaders said, citing the large untapped market of potential cruisers in North America (where only 3 percent of the population has cruised,) a growing presence in Europe that could draw European vacationers and the strong value of cruising when compared to other vacations.
Profitability, however, has been depressed due to a low-price strategy to retain customers during the recession. Read more
No comments:
Post a Comment