International expansion is one of the strategic priorities of Famosa. It is already present in more than 50 countries, although its own organization operates only in Portugal, France, Italy, and Mexico. These and other key markets mean approximately half of its revenues.
According to Key4Communications, its strategic priority is to grow outside Spain without neglecting its leadership in the local market.
The firm has more than 500 people in several countries. Products manufacturing is based in China, as well as in Alacant and Monterrey (México) factories. Headquarters are in Madrid.
Famosa sells two kinds of licensed products: own development, manufacture, and distribution of such brands as Ferrari, in the Feber line, or novelties such as The jungle on wheels, of Disney (which will launch in May); also, manufacture of products distributed by third parties with license, such as the Disney Phineas & Ferb line.
Online sales are not yet significant for the toy industry, but will continue to grow medium term.
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