American Eagle expanding internationally

I was reading this article in DDI on American Eagle's international expansion. As you can see, they are just getting started, but their strategy is not to wait for opportunities, but rather to use their contact network to gain a foothold in the most important markets. This is in line with what we teach at International Expansion. Here is the introduction to the article: 

Pittsburgh-based American Eagle Outfitters Inc. has announced plans to open American Eagle Outfitters and Aerie by American Eagle stores in Japan, in an exclusive partnership with Sumikin Bussan Corp. The first store is slated to open in Tokyo's Harajuku shopping district in the first half of 2012. Since opening its first stores outside the United States in Dubai and Kuwait earlier this year, American Eagle Outfitters has been pursuing its international strategy, with additional agreements for stores in China and Israel, as well as plans for other countries.