GM international expansion

International Expansion picked this up from International Marketer’s Blog:

General Motors is setting out on a major global push to expand its key brands, in line with a more unified international marketing system. To strengthen its brand internationally, GM has created the new post of global chief marketing officer, tapping its US marketing chief for the role. He will oversee GM’s international brand management, working with regional executives to spearhead global brand consistency, establishing a single image for GM’s brands globally.