International marketing and global ad growth

International marketing is part of international expansion. The following is an article on global ad growth, and in particular, on digital ads on the web.

According to researchers at Zenith Optimedia Group & Magna Global, Worldwide advertising market will continue to recover next year, led by the expansion of Internet marketing & outlays in the emerging economies.

In a paper published, the global media buying company claimed that Spending will increase 4.6 % next year after surprisingly strong 409 % growth in 2010. Projects about the growth of 5.4% in 2011 & following 6.9% gain this year. ZenithOptimedia researchers said, Web Advertising media the fastest growing communicating channel across the internet pool. China will be the third largest web marketing company behind the US & Japan. While easy recovering from financial crisis, it fences with lend rate of 6% in the current stage. Increasing demands on web based ads & rapidly growing digital media ‘re the major reason behind such short rise.

ZenithOptimedia predicts growth of 5.2% in 2012 & 2013. Worldwide ad spending will be total $449.7 billion this year. Web spending will rise from 14% ofthe market

 in 2010 to 18% in 2013. Whereas, newspaper & magazine outlays will shrink 2 %. TV (Digital Media)still plays dominant role with its 42%share by 2012 from 41% in this year.

Online Advertising will take over newspaper as the world’s second largest ad medium behind TV by 2013. Internet ad revenue may reach $117 billion by 2016.
(Magna Reports)

Revenue Distribution( www.seoconsultant.ie)

Online advertising is a form of promotion that uses the Internet & Worldwide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Lucrative & Enriched form of marketing techniques. The main benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time.

Brands ‘re openly landing into web market, with basic & freely available tools. Consumers also getting interested in such market platform. Especially connecting users via Twitter, Facebook & Blogging. Here, you don’t need to buy advertising as such. Simple regular post will boost your business.

Excerpts taken from Bloomberg  Image: flconferences.com